The degree of competition within the insurance industry is so high that many agencies can barely make a headway. Those that do make a headway usually do so because they have the advantage of visibility – that means they make it easy for consumers to find them and contact them. For your agency to be successful, it needs to be easy to find. Fortunately, that’s a challenge you can do something about. Here are some insurance marketing ideas that are guaranteed to work:
Get involved and stay top of mind
It’s one thing for a business to be found, it’s quite another to be found in the right place. What qualifies as “the right place” is quite simple – it’s wherever your target customers are most likely to find you. That would mean different things for different businesses. If you’re aiming to secure clients from a certain community, then advertising in that local community might work for you. Consider participating in a local (PTA) parent teacher association it’s a great way to get involved and know your community. Whereas if your desired clientele is dispersed across a larger geographical area, then you would utilize a method that reaches that wider group.
Take advantage of online business directories
Another insurance marketing idea that is guaranteed to work is being on online business directories. These directories work just like the hard copy Yellow Pages that most people are used to. The main difference is that it is online and accessible from anywhere, rather than from the locality where it is published and distributed. Online directories can be industry‑specific. For example, there are those that focus only on trades people, so if you were looking for plumbers and electricians, you’d go to one of these. Online directories could also be general which means they would have information for all the businesses in a specific location.
To get the most out of your listing, you need to decide which online directory will best serve your needs. You could base your choice on the reach of that directory or the brand recognition it enjoys or other factors. Submit your business details to such directories and watch as your agency enjoys greater visibility and more leads or inquiries. One other advantage of listing on an online directory is that your agency will benefit from any effort that the directory puts into improving its SEO rankings. The higher the directory ranks, the better your chances of being found online as search results will highlight the listings on that directory.
Use social media to your advantage
You’ve probably heard it before, but it bears saying again: your social media presence is one of your most valuable marketing tools available to you. Not only does it help to improve your ranking on search engines, it is also an effective way to make your agency easy to find. If you provide content that answers questions readers are searching for, you are more likely to be found.
Make the most of your Facebook, Twitter and Instagram pages by posting material that is of interest to your existing and potential clients. Find a way to connect your agency to topical issues that people are searching for anyway. For example, if there has been a hurricane somewhere, people will search for information about it online. By using the same hashtag trending for the topic, you can mention the value of insurance for such occurrences and thus bring your agency into the conversation. Be careful though that your posts are actually meaningful and contribute to the conversation rather than just being an advertisement.
One other way is to use your website like a social media platform. Give users of your website an opportunity to discuss things and ask questions that you can then engage on. This could be through blogs with a comments or Q&A section. All such content is archived and searchable on Google, which again increases your chances of being found.
Optimize Your Emails
Over the last few years, the nature and character of emails have changed dramatically. They are no longer just alternatives to snail mail. Today, email is a powerful marketing tool. So powerful, there’s a whole industry dedicated to helping people do email marketing effectively. One of the tricks that industry teaches about email marketing is the need for optimization. Optimization helps ensure that people do three things:
- They open your emails (because let’s face it, most emails from senders you don’t recognize end up in the trash folder or gets reported as spam)
- They read it and
- It leads them to take action.
The critical elements in optimizing your email is ensure that you start off with a subject line that’s relevant, valuable and curiosity-inspiring. Personalize it as much as you can because generic emails don’t command much attention. Lastly, ensure the body of your email sounds good, is concise and convincing.
By taking these four steps, you’ve put your agency on a sound footing to getting found easily and consistently.
Want More…Read the article on Benefits of Hiring a SEO Specialist for Insurance
